Auchan Ukraine
uses AI to visualize ideas and personalize promotional offers using the iBeacon system, which sends notifications to customers about current discounts as they pass certain sensors in the store.
VARUS
uses AI services to generate texts of product descriptions and images. ChatGPT helps with text descriptions, and Midjourney is used to create images of complex product categories such as fresh meat and fish.
Foxtrot
tests various GPT-4 based services to optimize internal processes, create content and interact with customers. The company uses chatbots and virtual assistants to improve customer service and automate routine tasks.
Epicenter
uses AI in advertising, analytics and content creation. With the help of AI, product descriptions, advertising materials and banners for the site and social networks are generated. This greatly speeds up the content creation process and allows you to automate routine tasks.
ALLO
implements AI to analyze the customer base in CRM and generate promotional images and promotional materials. Using AI services allows you to save time and create specific stories for marketing campaigns.
The Fozzy Group
has been using AI for almost four years. The company has its own R&D center, which develops solutions for retail chains, logistics and restaurant businesses. For the Silpo network, a system for analyzing feedback in social networks and an ecosystem for recognizing products in restaurants has been developed.
METRO Ukraine
uses ChatGPT to develop tutorial titles and create content for them. In addition, the company uses Dall-E and Leonardo tools to create unique visuals, which makes their advertising campaigns more effective. AI also helps process customs declarations and analyze customer behavior, allowing improved logistics and marketing strategies.
These examples demonstrate how Ukrainian retailers are using artificial intelligence to improve business efficiency, improve customer engagement and create innovative retail solutions.
