From social networks to mobile platforms, retailers are implementing the latest technologies to optimize customer service. Consider how omnichannel strategies are used by Ukrainian and foreign trade networks.
Ukrainian examples
1. Rosette
Rozetka is one of the largest online retailers in Ukraine, which is actively developing its omnichannel strategy. They offer customers the opportunity to order goods online and pick them up at one of the physical stores or points of delivery. Rozetka also actively uses social networks to interact with customers, publishing promotions, news and responding to user requests on Facebook and Instagram.
2. EVA
The EVA chain of stores actively integrates online and offline channels. They launched a mobile app that allows customers to view a range of products, place orders online and receive shopping bonuses. In addition, EVA uses social networks to promote products and interact with customers, holding contests and promotions.
3. Silpo
Silpo supermarkets are implementing omnichannel through their online platform Silpo Home, where customers can order products with delivery or pickup. In addition, Silpo actively uses the mobile application for the convenience of buyers, providing an opportunity to track promotions, accumulate bonuses and scan goods in the store for quick settlement.
Foreign examples
1. Amazon
Amazon is one of the best known examples of an omnichannel retailer. They use an online platform to sell goods, and have also implemented physical Amazon Go stores, where customers can shop without cashiers using a mobile app to automatically write off funds. In addition, Amazon actively uses Alexa for voice purchases, providing a seamless shopping experience across all channels.
2. Walmart Inc.
Walmart successfully integrates its online and offline channels, offering customers the ability to order items online and pick them up at the nearest store. They also launched a mobile app that allows customers to scan items in the store and pay for them over the phone. Walmart actively uses social media to promote products and interact with customers.
3. Sephora
Sephora is an example of an e-retailer that successfully implements an omnichannel strategy using a mobile app that allows customers to browse the range, place orders and receive personalized recommendations. They also actively use social networks to interact with clients, conducting online workshops and providing consultations via video chats.
Omnichanality becomes an integral part of the strategy of successful retailers. The integration of online and offline channels allows for a continuous shopping experience, which increases customer satisfaction and drives sales. Examples from Ukrainian and foreign retail show how different companies use modern technologies to achieve this goal.
