Pinduoduo and TEMU: new approaches to e-commerce
Pinduoduo, known for its approach to social commerce where users come together for joint purchases at discounted prices, continues to expand its horizons. In September 2022, the company launched the international TEMU platform, which allows Chinese suppliers to sell goods directly to consumers abroad, bypassing intermediaries. This ensures competitive prices and a wide range of products. TEMU actively engages suppliers from around the world, including the UK, which reduces delivery times and expands the range of goods available to local consumers.
Alibaba Group: a leader in innovation and technology
Alibaba Group continues to implement advanced technologies to improve the user experience. In April 2023, the company introduced its own artificial intelligence technology called Tongyi Qianwen, which is integrated into all Alibaba applications. In October 2023, an updated version of this model was introduced — Tongyi Qianwen 2.0, based on hundreds of billions of parameters, increasing its ability to process and generate natural language.
JD.com: speed and efficiency in delivery
JD.com, one of China's leading online retailers, focuses on speed and efficiency of delivery. In May 2024, the company announced the launch of the JD NOW service, which delivers goods from more than 500,000 stores in 2,300 locations in China in as little as nine minutes. This was made possible thanks to the expansion of the warehouse network and the introduction of advanced logistics solutions.
Xiaohongshu: a combination of social networks and e-commerce
Xiaohongshu, known as the “Chinese Instagram”, successfully integrates social networks with e-commerce. The platform attracts financially independent urban women who are less sensitive to prices, which sets it apart from other platforms. Brands, especially those selling niche and luxury products, collaborate with influencers on the platform to promote their products using a word-of-mouth approach and live broadcasts.
Lessons for Business: Adaptation and Innovation
The experience of Chinese e-commerce companies highlights the importance of adapting to changing market conditions and introducing innovations. Integrating social elements into trading platforms, using artificial intelligence to improve user experience, and optimizing logistics for fast delivery — all contribute to increased competitiveness. Companies that are ready to adopt new technologies and adapt to consumer needs are more likely to succeed in today's dynamic business environment. Join ourbusiness tour to Chinain May to be able to personally visit the offices and stores of the e-com giants, take the experience and implement in their company.
