Polish retailers' trade and operational activities

This tour is suitable for business owners, SMO, CSO. managers and managers who are interested in the development of the enterprise in general and certain areas from the marketing side. You will learn how global retailers attract and retain customers, and immerse yourself in the marketing component of building brand trust.
Poland
Retail
Żabka Polska, Biedronka, Allegro, Eurocash, Carrefour Express
5 days of practice
16.03 - 22.03
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Tour schedule

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Sunday
17/03

Arrival of the group

Dinner together

Monday
18/03

Retail Market Overview

Visit Intermarche

Tuesday
19/03

Visiting Relex and Biedronka

Wednesday
20/03

Visits Zabka, Netto and Allegro.pl

Thursday

21/03

Visits Frisco.pl

Friday

22/03

A shopping safari with an expert

Summing up the tour

Saturday

23/03

Departure of the group home

Sunday

17/03

Arrival of the group

Monday

18/03

Overview of the retail market of Poland

Intermarche— a franchise chain of grocery supermarkets, operating as part of Musketeers Group, the largest European association of independent entrepreneurs.

Key figures:

  • retail space from 400 to 1800 m 2
  • working in10 countries
  • plus 100,000 employees
  • 10W

Tuesday

19/03

RELEX Solutions provides a unified supply chain and retail planning platform that aligns and optimizes demand, merchandising, supply chain, operations and production planning in an end-to-end value chain.

  • Retail Trends and Challenges 2024 and Beyond
  • how does technology contribute to the retail chain of value creation?
  • How to satisfy customers as much as possible and minimize costs with:

o AI-based demand forecasting

o Planning of stocks and capacities without restrictions

o Save space to ensure accessibility, ROI and productivity

o Management and rationalization of the range

o Planning and optimization of promotion

o Effective workload management

o Adaptability and efficiency as key success factors

o Case studies to discuss in case studies

Biedronka - the largest retail chain in Poland. The owner of the Biedronka network is a Portuguese company Jeronimo Martins. Poles love this network the most because of the combination of excellent quality and low prices.

Key figures:

  • 3283 stores
  • Covered over 1,100 cities
  • Works over 80,000 employees
  • About 2/3 of Jerónimo Martins's revenues are generated by Biedronka

Wednesday

20/03

Zabkais one of the largest and most successful mini-supermarket chains in Poland, the format of “shop near home”.

Key figures:

  • 10,125 shops
  • 8,600 franchisees
  • more than 17 million clients in Poland
  • more than 3 million customers per day
  • 10 store formats (Żabka, Żabka Fresh, Żabka Nano, Żabka Non Stop, Żabka Drive, Żabka Café, Żabka Galaxy, Żabka Eko Smart, Żabka Jush delivery, islands and modular stores)
  • Every year they sell products on $460 million

Netto Sp. z o.o.- is a retail company that originates from Denmark and has been present on the Polish market for 26 years. It has established itself as one of the largest retailers in the country. The company operates almost 1,400 different stores, including Salling, Fotex and Bilka. Netto opened its first store in Poland in 1995 in Szczecin. Currently, the company has about 660 stores and five distribution centers, which employ about 10,000 people. Netto ranks third among discount retailers in the Polish market. The network is well known in southern, western, northern and central Poland. The range consists of approximately 95 percent of products from Polish suppliers. In addition to Poland, Netto is also present in Denmark and Germany.

Allegro— the largest Polish marketplace

Key figures:

  • 200 millionmonthly visits
  • working in6 countries
  • quasi 400 million offers onsite
  • 20 millionclients per month

Thursday

21/03

Frisco.plis a national leader in the field of online food shopping, it is the largest online supermarket in Poland and the market leader in electronic products, a modern and convenient alternative to large purchases of products in stationary stores. The active customer base of which already corresponds to the number of customers of 7 stationary hypermarkets.

Key figures:

  • In 2020, Eurocash Group completed the purchase of shares of the grocery online store for an amount of more than PLN 130 million
  • Frisco.pl has 6575 downloadsapp per month

Friday

22/03

A shopping safari with an expert

Review of stores that we did not get into in live format together with an expert.

Summing up the tour

Meeting of all participants for dinner and summing up the tour.

Saturday

23/03

Departure of the group home

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